Imphal, 10 June 2016 ( Evening News) : Information and Broadcasting ministry today framed a New Print Media Advertisement Policy for Directorate of Advertising and Visual Publicity (DAVP) with the objective to promote transparency and accountability in issuing of advertisements in print media. The policy focuses on streamlining release of Government advertisements and to also promote equity and fairness among various categories of newspapers and periodicals. For payment and adjustment of Bills, the policy framework mandates that DAVP will release payment of advertisement bills in the name of newspaper or company account directly through ECS or NEFT. The policy has classified newspaper and journals into three categories namely small, medium and big copies or more, per publishing day. DAVP is the nodal agency of the Government of India for advertising on behalf of various Ministries and Departments which are funded by the government.